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iBeacon identifies Apple's Bluetooth-based beacon technology that allows Bluetooth Beacon to transmit and/or receive minimal level of data within short distances. The typical beacon message or data is made up of an UUID (universally unique identifier), a significant and a minor value only.

While the notion of 'beacon' is relevant to all hardware works with the Bluetooth Low Energy beneath the Bluetooth 4. specification with iOS being the initial platform introducing this technology available in the market, the basic concept of BLE was originally devised by Nokia. The name 'iBeacon' is trademarked by Apple for the standard beacon protocol.

The iBeacon is surely an innovative low-cost technology that draws Location Based Services in iOS to help apps determine their position on the micro-local scale, after which send hyper-contextual content to users depending on the location. iBeacons, however, do not use latitude and longitude to define locations, instead depend on Bluetooth Low Energy (BLE) signal, to the iOS devices to detect them.

To sum it, the iBeacon technology involves two parts - broadcaster or sender (beacon device) as well as a receiver (smartphone and app).

Since the Bluetooth Low Energy or BLE technology consumes low energy, it is actually ideal for simple applications involving minimal periodic transfers of web data. An iBeacon periodically broadcasts the lowest-Energy Bluetooth (L.E.B.) signal which may be captured by any iOS devices nearby.

In line with the data received the iOS device would be now responsible to correctly interpret the content and perform action accordingly. At the moment the iBeacon technology works on the compatible iOS device which has iOS 7 or later along with Bluetooth facility excited.

In simple words, the Bluetooth Low Energy Communication can be explained as small components of data, advertised or broadcasted at frequent intervals by the beacon via radio waves. The iBeacon app development are done is such a manner that these particular sets of data will probably be received by devices like iPhone, iPad or iPod, where they can be used for various smartphone applications, causing things such as push messages, prompts and others.

The standard technology for iBeacon requires a set 100 ms interval. Frequent broadcasting for faster discovery by devices is feasible but it really shall affect the life of the battery in the iBeacons.

The iBeacon technology can perform performing more than simply sending meaningful data. The scope and limitation from the technology will likely depend upon the level of the hardware this has been installed into. While cheaper devices might just emit the fundamental iBeacon protocol, other devices can also offer more features like sound or light activation, temperature sensing and motion control.

Since iBeacons rely on a favorite technology like Bluetooth which can be easily available on nearly every device without requiring a large amount of power, they can be tactfully applied in multiple areas.

Through an iBeacon network helps brands, retailers, apps or platforms figure out where a customer is within close proximity. This creates an environment for them to send clients hyper-local and meaningful messages/advertisements that will again be instrumental in driving sales.

Each time a customer having an iBeacon compatible device arrives at a store, the apps on his device will alert him as soon as it catches the signal from the iBeacons installed within the store. It shall send a relevant data to the server, upon which app actions, push notifications, etc occur. The straightforward messages could be special discounts and limited offers as well as reminders and so can improve your shopping experiences. Going with this, it could be asserted that iBeacons have certainly introduced a new method for brand communications.

Recent reports show that iBeacons may also be being considered as helpful mediums that may be applied to educational context. As an example, simple games involving students to learn and unveil things as well as scientific experiments might be supported via iBeacons. They can be being seen a helpful tool which could drive young minds towards different subjects like technology, logic, geography, etc.

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