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In a case of only 20 years, Asian cuisine has gone from being a niche food obsession to one of the most popular around the globe. Global sales at Asian fast food restaurants have become by nearly 500 percent since 1999, the quickest growth observed in any fast food category around the world, according to data from researching the market firm Euromonitor. Fast food here is defined as any restaurant that gets not even half its sales from sit-down meals.

Asian food has expanded by roughly the same amount as the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world's fast growing appetite for Asian food offers quite a bit to do with both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has grown greater than ten fold since 2000, and also in Vietnam, Thailand and Malaysia.

But Asian food has also taken advantage of the emigration of 打酱油网站 other areas of the world, where people then love cuisines they might not have encountered otherwise. The United States, where the quantity of Asian immigrants has expanded immensely, could very well be the best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for instance).

“They’re looking for bolder and spicier flavors, and something different,” Darren Tristano, executive vice president of Technomic, a cafe or restaurant-research firm, told QSR Magazine.

Sales at Asian fast food restaurants have become by 135 percent since 1999, well outpacing the development observed in every other segment. Asian food particularly is different because the majority of fast food restaurants that serve cuisine from your region, whether it's Chinese, Thai, Vietnamese or Malaysian, aren't chains but independent, small restaurants. Globally, just about 10 % of sales at Asian fast food restaurants come from chains. The remaining 90 percent (which amounts to more than $135 billion annually)originates from mom and pop restaurants.

In america, the history is different, but no less striking. Roughly 50 % of all sales at Asian fast food restaurants came from chains in 2014. The viability of the model points to a certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales last year, have proven that there's a mass market fascination with Chinese food. Even Chipotle has responded towards the demand with Shophouse, a fast casual Thai noodle restaurant.

Asian food is very coveted today that even restaurants which can be focused on cuisines that aren't even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. There are currently at least 550 items sold at fast food restaurants around the United States with either Asian names or perhaps an overt Asian influence, in accordance with consumer research firm Mintel. Exhibit A: Teriyaki burgers, which could now, by the way, be discovered at Carl Jr.'s.

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